![]() Target market for Burger King now includes women, children and youth majorly. Chicken Burgers, Sandwiches and Salads and variation in spices and choice of each item from a category represents each segment very well.įor Burger King the target market initially was youth but later they realized it’s a narrow target market and thus they expanded their choice and now they are approaching each age group and gender via different branding and marketing campaigns. While for teenagers and women the focus is more on key menu i.e. ![]() Thus Burger King has divided its customers among children, women and teenagers and therefore they have launched complete set of advertisements just for kids along with special kiddy menus as well. Segmentation for Burger King really means menu and its contents that differs among demographical segments. Segmentation & Target Market Segmentation Burger King has attained a stable name in the industry it operates in and has been among top few names in terms of excellent marketing strategies and brand awareness on global level. It was launched in 1953 and now owns 90 plus branches worldwide. Burger King is one of the largest American fast food chains.
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